KDDI is finally trying make it right for those iPhone buyers who were deceived by their claims about massive 4G coverage that later proved inaccurate, at best.
So, if you hate your iPhone 5 because it doesn't get 4G signal in the boonies outside of Gifu, today, your respite g is announced.
KＤＤＩ、ｉＰｈｏｎｅ５下取り検討 広告誤記で
2013/6/10 21:00 ＫＤＤＩ（ａｕ）は10日、2012年９ ～12月にデータ通信エリアの広告に誤記が あった問題で、米アップル製スマートフォ ン（スマホ）「ｉＰｈｏｎｅ（アイフォー ン）５」の下取りを検討していることを明 らかにした。高速データ通信「ＬＴＥ」の 障害対策に加え、新たな収益圧迫要因とな りそうだ。
同日、ＫＤＤＩの田中孝司社長が記者団 に表明した。誤記は今年３月末時点でｉＰ ｈｏｎｅ５を使って、最大毎秒75メガ（メ ガは100万）ビットのＬＴＥが利用できる 地域を実際よりも広く表示していた。同社 が算出した実人口カバー率では96％と表記 したが、実際は14％にとどまるなど大きな 差があった。
同社は誤記を信じて端末を購入したユー ザーへの対応策が必要と判断した。下取り 額や時期は未定という。同端末の販売では 通常、端末代金を２年間にわたり毎月の利 用料金から割り引いている。設定期間の終 了前に下取りすれば、ＫＤＤＩにとってコ スト負担増は免れない。
同社は先月末に相次いで発生したＬＴＥ の通信障害対策として、今年度中に300億 円をかけてバックアップ設備を増強するこ とを同日、正式発表した。通信障害で影響 を受けたユーザーに対して７月以降 に700円を請求額から差し引くことも決め た。 「ＬＴＥ基盤強化対策本部」を10日付で 新設し、顧客の視点に立った情報発信や通 信網の安定に努める考え。携帯電話会社の 信用に直結する問題が相次ぎ発生したこと でユーザーをどうつなぎ留めるかが重い課 題となりそうだ。
http://www.nikkei.com/article/DGXNASDD100O4_Q3A610C1TJ2000/
KDDI considering iPhone5 trade-ins due to advertising error
On the 10 th , KDDI(au) revealed that it is considering trade-ins for Apple iPhone5s due to an error in the advertisement for the data coverage area reported between September and December 2012. In addition to being a measure to prevent data issues in the high-speed mobile data service (LTE), it seems likely that this will put new pressure on its revenues.
KDDI’s president, Kouji Tanaka, announced this at a press conference. The incorrect advertisement occurred through March of this year and said that using the iPhone5, the area covered by the maximum of 75 MB per second LTE service was larger than it was in reality. The company calculated that it’s service covered 96% of inhabited areas when in reality it hovered around 14%.
KDDI decided that this was a necessary measure for users who had purchased the device believing the advertisement. The trade-in value and period have yet to be determined. Normally, when the device is sold, its cost is discounted from the monthly usage fees charged over a two year period. If a device is traded in before that fixed period ends, it becomes an inescapable cost increase for KDDI.
KDDI also formally announced a plan to spend 30 billion yen to strengthen its back-up infrastructure as a countermeasure to data transmission issues in its LTE network. It also decided to discount the bills of users impacted by the LTE network issues by 700 yen starting in July.
It established an “LTE Network Resilliency Group” on the 10 th , with the aim of stabilizing the data network from a customer’s perspective. It seems that how to connect to users who’s trust in mobile phone companies has been hit by multiple problems lately has become a major issue.
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